Wash-My-Ride Express emerged as a seasonal start-up, redefining car detailing by bringing it right to your doorstep. This innovative concept took shape thanks to the visionary leadership of Miguel, our esteemed mentor. His realization that car cleaning couldn't fit into his bustling schedule fueled the inception of a game-changing solution – a mobile car wash that aligns seamlessly with your lifestyle.
Miguel's idea blossomed when he shared his vision with my close friend, Rafael. Together, they embarked on a quest to assemble a team of like-minded individuals who shared their zeal for this venture. In the heart of this exciting initiative, I was invited to join forces and contribute to this remarkable project.
Taking the reins of marketing and branding, my role as the Marketing Coordinator was a thrilling blend of creativity and strategy. From conceptualizing a fitting name that resonated with our audience to crafting a logo that encapsulated our ethos, every detail was meticulously shaped. Our branding journey extended to print materials, with brochures that conveyed our value proposition eloquently.
The digital realm became our canvas for spreading the word. Engaging ads on platforms like Facebook and Instagram furthered our outreach, effectively communicating the convenience of our services. Dynamic video and photo content enriched our online presence, visually articulating the transformation we brought to vehicles and customer experiences. As the steward of our social media accounts, I nurtured our online community. Thoughtfully curated posts, responsive interactions, and strategic content scheduling fostered connections that translated into loyal clientele. Even our uniform, a visual representation of our professionalism, was a result of meticulous design work.
Behind the scenes, I managed the marketing budget with precision, ensuring each investment yielded optimal returns. This venture was more than a mere business endeavor; it was an opportunity to apply academic learning in a real-world setting and immerse myself in the community. The journey with Wash-My-Ride Express transcended roles – it encapsulated growth, innovation, and a shared commitment to enhancing convenience and quality of life. Together, we embarked on a transformational ride, revolutionizing the way you experience car detailing. Welcome to the journey that not only brought convenience but also forged connections and memories that define our unique narrative.